Snapchat recently launched its version of programmatic advertising for premium marketers. Now, marketers are able to choose specific shows or channels developed by publishing partners such as Vice and ESPN. The added bonus is that marketers will be able to further target by only showing the ads to specific segments within that channel or show.
This is in very different from Facebook, where you are not really able to choose specific channels and have no real control about where the ads may appear next to. However you are able to select your audience based on different characteristics.
It is interesting to see different strategies used by social media in response to recent news about data, privacy and content.
For more information:
http://adage.com/article/digital/snapchat-opens-private-ad-marketplace-discover-shows/314373/
https://www.mobilemarketer.com/news/ad-age-snapchat-opens-private-marketplace-to-sell-ads-in-espn-vice-shows/528683/
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