Monday, July 16, 2018

Can An Ad Cause Heartbreak? & How to Remove It

One of the most challenging aspects of the internet is also what makes it wonderful. Everyone can contribute, leveling the playing field for anyone to generate and post content quickly. Quick distribution of content also makes it very difficult to control what is out there for mass consumption.

It's no secret that digital marketing is evolving rapidly, and websites are finding it more difficult to fill all of their available real estate since some of the display areas, such as the bottom of pages, are undesirable for most advertisers.

Enter Outbrain and Taboola, two of the leading "native advertising" (i.e click-bait) ad content distributors. They essentially fill the undesirable ad space with content that attracts clicks but may not be current, relevant, or truthful.




The podcast Reply All covers the following story and solves one man's dilemma to remove a painful memory from global distribution by working with Outbrain and Taboola to take the ad down:

Matt’s wife died a decade ago. Now, everywhere he goes on the internet, he can’t escape advertisements for clickbait sites with her picture on it. This week, Super Tech Support tries to help out.

Read More Here:
Outbrain vs. Taboola | https://www.adskills.com/library/outbrain-vs.-taboola-whats-different-and-when-to-use-one-over-the-other

Listen Here | https://www.gimletmedia.com/reply-all/123-an-ad-for-the-worst-day-of-your-life

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