Influencers are paid to represent brands because of the content they create for the public that generates interest and following. It sounds great, they get paid to be themselves and post content about it! But this can easily become a double edged sword. Influencers need to be authentic, relatable, and have a theme. But what happens when they are authentic about something that goes against popular opinion? Influencers may feel that they are not under as much scrutiny as, for example, a celebrity or politician but I suspect they need to be even more careful. They are easy to reach by their fans and their popularity is solely driven by the content they create. They don't have publicists or corporations to craft their story and make it neutral. This makeup influencer was recently fired by Max Factor by making controversial comments about her servants. Even after issuing a public apology and explanation her reputation may be permanently damaged.
https://www.thisisinsider.com/instagram-star-fired-by-brands-for-comments-on-servants-passports-and-days-off-2018-7
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