Two professors from Ivey Business School wrote an article in HBR detailing how AI will transform how companies and customers connect. They argue that "over the next decade, smart assistants like Alexa will transform how companies sell to and satisfy consumers, and global firms will battle to establish the preferred artificial intelligence platform.
AI assistants will become trusted advisers to consumers, anticipating and satisfying their needs, ensuring that routine purchases flow uninterrupted to their households like electricity, and guiding them through complex buying decisions. " These changes will impact companies on three levels:
1. Custome acquisition
2.Customer satisfaction
3.Customer retention
As a strategic response, "Brands will need to shift the focus of their marketing from consumers to AI platforms, seeking to influence platforms in order to get preferential positioning on AI assistants."
They also that platforms such as Alexa earning consumers confidence in the new era are even more important. To do that, platforms must ensure three things: accuracy, alignment, and privacy.
AI assistants will become trusted advisers to consumers, anticipating and satisfying their needs, ensuring that routine purchases flow uninterrupted to their households like electricity, and guiding them through complex buying decisions. " These changes will impact companies on three levels:
1. Custome acquisition
2.Customer satisfaction
3.Customer retention
As a strategic response, "Brands will need to shift the focus of their marketing from consumers to AI platforms, seeking to influence platforms in order to get preferential positioning on AI assistants."
They also that platforms such as Alexa earning consumers confidence in the new era are even more important. To do that, platforms must ensure three things: accuracy, alignment, and privacy.
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