Refer to the survey in February 2018 from Activate, influencer marketing agency, nearly 90% influencers worldwide were active in Instagram for the marketing campaign with the brand rather than in Facebook like before. Apart from the ordinary post on Instagram, Stories becomes the most powerful and favorite among the other features.
Source: eMarketer.com
As of June 2018, there are 400 million people daily using Instagram Stories. People use this feature to matching with their preference to fast, fun and playful update their lifestyle or kinds of stuff within the day with the interacted function that allow the viewers to respond on the Stories posts. Moreover, the full-screen resolution results in the better audience’s experience. That is not surprised why Instagram Stories becomes such a favorite feature even it just launched in August 2016.
Source: Facebook Business
Not only just for fun with friends and families, but people also discover the Stories for what they are interested. Therefore, it is the opportunity for the brands or influencers to work on the campaign to connect and increase brand engagement with their customers by creating the content in Stories. Moreover, there is the function that the users can attach the link to the webpage within the post that facilitates the audience to explore more about the posts, and it is possibly helpful for the brand to increase the conversion rate as well.
Reference:
https://www.emarketer.com/content/instagram-is-the-leading-platform-for-influencer-marketing
https://www.facebook.com/business/news/stories-theyre-where-your-customers-share-and-discover-things-they-love
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