An interesting read on latest digital marketing trends.
https://www.econsultancy.com/blog/70179-the-best-digital-marketing-stats-we-ve-seen-this-week-30
One point is that marketers are collecting a ton of data and don't know how to use it all. From my personal experience, strongly recommend collecting with intention. Also, have a strategy early of how you want to collect data, why, and what format/structure are you going to collect and use. A lot of companies are struggling with going back and fixing data later. Its a worth the time to plan in advance!
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