CGI ‘Influencers’ Like Lil Miquela Are About to Flood Your Feeds
The digital marketing world has its newest, most controllable advertising resource yet: CGI product influencers.
The days of waiting for diehard fans to produce their own advertising content, and even paying them to do so, are over. Marketers have realized that people on Instagram, Tumblr, etc. want to see beautiful people wearing beautiful things, and it doesn't even matter if they are wearing a ton of makeup, retouched by airbrushing, or completely fake inside and out.
CGI can be costly to produce, but not nearly as much as a human being with negotiation power. Hyper-realistic, digital replica influencers wear and do and say whatever their creator wants them to do.
How far will they take it? Sophia, a somewhat lifelike robot, is getting a lot of press lately. A college friend even met her in her home country of Georgia. If you watch the video, below, it turns out Hanson (her Creator) is an artist who is most intrigued with the concept of aesthetics and doing away with the theory of the Uncanny Valley.
In February, Miquela said she had never been paid to model a piece of fashion on her feed, but that could change at any moment. (Lil Miquela’s PR representatives did not respond to queries about whether she has posted any sponsored content since that statement.)
How long will it take before brands develop their own influencers? Do you think there are major drawbacks that will cause consumers to think twice before following digital influencers?
Read More Here:
https://www.wired.com/story/lil-miquela-digital-humans/
Watch Sophia, the 'lifelike' robot, here:
https://www.youtube.com/watch?v=7fnCQC7bLs0
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