Multichannel, a fully automated ad management start-up raised
$ 3 million in seed funding from investors. By using this product, companies
can save hours on spending time for managing the advertising channel.
Multichannel solves many issues that cannot be fixed easily by doing it
manually. The system is programmed to gain knowledge as it is used and through
this knowledge, it comes up with a more effective ad plan. It constantly
collects and analyzes data from all your ad campaigns and channels and gives
recommendation in real time based on the analysis. The program can also detect
click fraud which can reach up to 60% of the original cost of the ad.
It can also be used for international ad campaigns by
solving the complex language, foreign currency and legal issues. Multichannel
is the first universal digital marketing tool that is even effective in China. You
can deliver your message to millions of web pages and mobile display our ads
internationally through a single interface in your own language.
The advantage of Multichannel over other ad management products
include lower costs for companies, less administrative tasks and potential
unlimited scalability into ad channels across the world. It almost sounds too
good to be true.
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