This week, Pinterest announced that it was opening up its site to outside developers. This move will allow partners like Zappos and Walmart to tap into real-time Pinterest data, and show a list of trending items on their own websites to visitors. At the same time, this presents an interesting opportunity for publishers, who can track trending articles and other pieces of content. This new access is likely to generate a lot of interest from these sites, as they hope to turn more visitors into repeat customers and bigger spenders by highlighting their most pinned products.
Pinterest is currently providing this access for free, as part of its strategy for building partnerships. In line with this strategy, Pinterest has also hired Joanne Bradford, San Francisco Chronicle president and leader of its digital and marketing efforts, to drive partnerships between Pinterest and its advertisers. While Pinterest still does not have revenue, the potential is quite substantial. According to marketing and analytics software company, a pin generates 78 cents in sales. Once Pinterest starts to allow advertising on its site, the potential for revenue for both Pinterest and its partners will be even higher.
http://blogs.wsj.com/digits/2013/11/14/pinterest-expands-to-e-commerce-sites-with-now-trending-tool/
http://tech.fortune.cnn.com/2013/11/14/pinterest-plots-its-monetization-strategy/
No comments:
Post a Comment