Keep it Simple

When it comes to today's marketing arena for brands, it seems as if things are becoming more and more complicated for them.  "If I had had more time, I would have written a shorter letter." is a quote that is often attributed to a variety of "luminaries" such as Mark Twain, Ben Franklin, Winston Churchill, among others.  The basic idea behind it: "Keep it simple," is one that many of us forget once we become entrenched in what is consuming our lives at the time, be it work or personal.  I believe that this kind of philosophy is one that digital marketers should keep in mind when becoming overwhelmed with the increasing amount of marketing channels, decreased budgets, and misunderstanding of customers.

It certainly is true that digital marketing is becoming more and more important, while also making the jobs for marketers more and more difficult.  Traditional marketing channels do not work as well as they used to, where by doing X you were more or less getting Y, which means that the new digital channels are a good way to acquire more customers, engage them, and through brand imaging, keep them as loyal customers.  How to do this depends on the company, the profile of its customer base, and where the company sees itself in the near future.  However, no matter what the components are, "keeping it simple" should allow companies to outline and implement a more clear marketing structure in order to plan for future growth.