The American Music Awards played tonight. It's usually a more conservative awards show--nothing like the mayhem you would see at the MTV Music Awards. However, in what looks like a thoughtless ploy to get ratings, they've actually done an ingenious combination to get more eyeballs on their screens and have people like you and me tweet/share/discuss what occurred and generate more ratings.
Miley knows how to get the viral blogosphere going to generate conversation and to increase online traffic. But how can she constantly out do herself? It's easy. One word: Cats. Miley Cyrus was on TV with a cat lip syncing in the background. Now, you might just dismiss this altogether as just another "the good girl gone crazy" plot. However, Miley once again utilized what she's good at--selling ratings through absurd content that we'll watch over and over again online. Remember, cat videos are ubiquitous to viral sensations. Some of the most heavily watch YouTube channels just focus on cats. Miley just combined the stickiness of this online genre with her own mass following. Result: pure viral madness.
Miley knows how to get the viral blogosphere going to generate conversation and to increase online traffic. But how can she constantly out do herself? It's easy. One word: Cats. Miley Cyrus was on TV with a cat lip syncing in the background. Now, you might just dismiss this altogether as just another "the good girl gone crazy" plot. However, Miley once again utilized what she's good at--selling ratings through absurd content that we'll watch over and over again online. Remember, cat videos are ubiquitous to viral sensations. Some of the most heavily watch YouTube channels just focus on cats. Miley just combined the stickiness of this online genre with her own mass following. Result: pure viral madness.
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