Thanksgiving is now far from what it used to be years ago. While families still get together to give thanks and enjoy a nice turkey lunch (or dinner), many wait for what comes after the Thursday of thanksgiving: Black Friday! Even Black Friday has changed over the years as technology and digitally savvy consumers find the easiest way to get the best deals without going physically to the store.
The last couple years have seen a rise in mobile and online sales that offer great deals and bargains from the comfort of the tablet or phone. In 2012, Black Friday online sales actually surpassed $1 billion, and this year, they were up by 9.7% over the same period as last year. Mobile traffic accounted for 37 percent of all online traffic, up 36 percent compared to the same period last year, and the average order value was $142.33 compared to the average order value of $127.59 from the day before. EBay performed the most strongly on Black Friday as shoppers turned to the online marketplace to find hot items, such as Microsoft's Xbox One and Sony's PlayStation 4 gaming consoles, that sold out in major retailers such as Walmart and Best Buy due to their small supply of these items.
Thanksgiving's robust online sales may actually reduce the traditional frenzy of Black Friday shopping in the coming years as more people use e-commerce to access the major deals.
The last couple years have seen a rise in mobile and online sales that offer great deals and bargains from the comfort of the tablet or phone. In 2012, Black Friday online sales actually surpassed $1 billion, and this year, they were up by 9.7% over the same period as last year. Mobile traffic accounted for 37 percent of all online traffic, up 36 percent compared to the same period last year, and the average order value was $142.33 compared to the average order value of $127.59 from the day before. EBay performed the most strongly on Black Friday as shoppers turned to the online marketplace to find hot items, such as Microsoft's Xbox One and Sony's PlayStation 4 gaming consoles, that sold out in major retailers such as Walmart and Best Buy due to their small supply of these items.
Thanksgiving's robust online sales may actually reduce the traditional frenzy of Black Friday shopping in the coming years as more people use e-commerce to access the major deals.
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