Marketing Tech posted results of an interesting study showing that purchase conversion rates are increasing on smartphones. However, the accepted metrics underestimate the impact smartphones have. Many consumers now begin their search for products on the phone, then progress to tablets/desktops to finish the purchase OR call to complete the order OR go into the store. While there is a lot of confusion on how to attribute the credit to smartphone interaction, it has to happen to emphasize the growing importance of this engagement. Additionally, an seamless integration of mobile apps in purchasing experience would likely improve conversation rates and lead consumers to greater overall interaction with brands.
Liza S.
Are brands overlooking smartphones as a sales channel?
Liza S.
Are brands overlooking smartphones as a sales channel?
No comments:
Post a Comment