Pinterest is launching location based pins so people can share their favorite locations with friends. Pinterest is rapidly expanding its offerings, allowing users to share more, from recipe ingredients/directions to now the location-based option. This way people aren't just sharing pictures, but also where their favorite places are.
This type of service is delving deep into the SOLOMO practices, where social, location and mobile services are combining for users. How will this change how users use other services such as Foresquare or even websites such as TripAdvisor to find places that are interesting in new locations.
This will also help Pinterest create a source of revenue. However, once advertising is more in place, will that turn off current users to this type of service. The benefit is recommendations by peers. Once more advertising is in place, people may not be as excited about showcasing places they have been that they've loved. Pinterest will have to walk a thin line to make sure it doesn't turn off users but encourages them to use these types of features, which will increase their frequency on the site even more.
http://techland.time.com/2013/11/21/pinterest-launches-location-based-pins/
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