This holiday season, retailer Tiffany's has launched an interactive Facebook application which is also accessible via mobile and traditional desktop, to engage customers. The ap, a "Very Merry Countdown" is an animated, calendar format brochure, with new content stories appearing daily that introduce new products and categories to the potential Tiffany's consumer. The app is visually attractive and engaging, and should help Tiffany's stand out from the masses this holiday season.
The ap does a great job capturing the consumers attention and educating consumers about featured items (which tend to be lower priced than the skeptical consumer might assume) - but takes care to showcase the depth and breadth of the Tiffany collection as well which serves a valid, functional awareness, purpose for the brand. The ap is integrated seamlessly with Tiffany's other advertising campaigns across channels - all of which feature the signature Tiffany blue background with a silk red ribbon dancing across the page. This is a perfect example of cohesive messaging across print, and all forms of digital, social and mobile marketing and is apparently off to a strong start - with the average customer visitng the app repeatedly in anticipation of new content.
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