Digital marketing has become the focal point for retail businesses. commScore, which is one of the largest databases of online activity has broken down it all down to 3 key points for marketers:
- Shift majority of marketing spend to Digital
- Mobile is on the up and up
- Social commerce is not going anywhere
Desktop eCommerce has surpassed total consumer retail spending, 11% of all eCommece is now mobile, and Pinterest is valued at nearly $4B without a dime of revenue.
Bottom line for marketers: Focus on Digital, allocate to Mobile, and make sure you've implemented Social.
Read more regarding the report: Takeaways from commScore's Q3 2013 state of the US Online Retail Economy
Sean Breuner
- Shift majority of marketing spend to Digital
- Mobile is on the up and up
- Social commerce is not going anywhere
Desktop eCommerce has surpassed total consumer retail spending, 11% of all eCommece is now mobile, and Pinterest is valued at nearly $4B without a dime of revenue.
Bottom line for marketers: Focus on Digital, allocate to Mobile, and make sure you've implemented Social.
Read more regarding the report: Takeaways from commScore's Q3 2013 state of the US Online Retail Economy
Sean Breuner
No comments:
Post a Comment