I have found, just playing around with on-line advertising, that it is time consuming and difficult to manage everything. That is why when i read this article it seemed to make so much sense to me. A piece of software that helps you manage all of your online advertising campaigns...what a good idea!
The company describes itself as a "cloud-based software uses algorithms to manage online advertising campaigns across different channels and search engines like Google, Yahoo or Baidu."
I am surprised that this is the first time anyone has done this, as it seems so obvious. After trying to manage many of these campaigns for a start-up I would have gladly paid money for something that could help me out...although after further research it seems that they want to charge $500/mo which seems pretty steep, but probably not a problem for larger corporate companies.
http://techcrunch.com/2013/11/23/multichannel-hk/
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