Tuesday, November 26, 2013

Shoppable Instagram

Online consignment websites are coming up in a big way. With a large amount of these websites recently being funded, and millions of fashion conscious consumers getting on the bandwagon, many of these consignment start-ups are re-inventing the retail arena.

One example of such a start-up is Bib + Tuck. Bib + Tuck has recently launched their mobile app, which comes with numerous innovative features. The co-founders of Bib + Tuck have said they were aiming for an "instagram-like app experience" that also fulfills all the functionality of the website.

The app allows users to put up pictures of their clothing / items and use filters / photo effects on the app. Users can also search by price, brand, condition, and category, and follow people's closets (again, a very similar feature to instagram). This is a classic example of 'permission marketing'. Users are coming to the website and gaining access to rich fashion content, from a fashion community that they have opted to follow (opted being the keyword). 

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