I've been following this company for several weeks and am very impressed by their ability to fully embrace digital elements are cornerstones of their identity and brand. Burberry is becoming the leading retail company with regards to digital experiences, which is unexpected given their heritage as a old British luxury brand. many luxury companies have struggled to find their digital voice, but Burberry is not only speaking, but they're singing digital everywhere they go. Their work just goes to prove the old saying true. It's never too late to teach an old dog new tricks.
http://abcnews.go.com/Health/wireStory/burberry-revenue-rises-amid-digital-marketing-20885121
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