Taboola: the leader in paid content discovery is on track to make $100M this year

Taboola is a startup that powers a content recommendation platform.

I found this article to be interested since it shows another example of how companies in the marketing technology space are doing really well. In Taboola's case, they have because the market leader in the content recommendation space because they have created a way for marketers and brands to publish content on top publishers website.  

According to the article, "Taboola’s marketplace has marketers and brands on one side, who bid to distribute their content on top publisher sites, and algorithms on the other side, to match content with the most relevant users and predict what they want to watch." These recommendations will then appear at the end of an article, directing readers of the article to the content that marketers and brands are hoping to build awareness about.

Two additional reason why I'm impressed by Taboola, their strong video focus and their lack of alternatives in their space.  Regarding videos, Taboola has put itself in a strong position to capture Internet users video watching habits by creating a content market place that focuses on video. Second, Taboola doesn't have a strong competitor.  Through my research, LinkSmart was the only company that seemed like it could compete with the features that could be found on Taboola. However, LinkSmart's main focus is in-content links instead of the providing Recommended Content at the end of the article, which has a higher click through rate..  


Read more here: http://venturebeat.com/2013/11/20/taboola-leads-market-for-paid-content-discovery-and-will-make-100m-this-year/