Monday, November 25, 2013

Cyber November




Amazon is beginning its Black Friday sale a day earlier than last year and will be offering a record number of mobile offers.  Recognizing the increasing propensity of shoppers to peruse and purchase at any time they please, the retailer will also increase the volume of deals throughout the holiday season and not just on peak days.    

Traditionally brick-and-mortar stores, such as Sears, already rolled out mobile promotions at the beginning of the month that award shoppers loyalty points on all purchases during the holiday season. 

That doesn’t necessarily mean that Cyber Monday will go away anytime soon.  Consumer events like this one still generate a great deal of buzz and shopping frenzy that retailers can capitalize on - for an example, look no further than China's recent record shopping event.

No comments: