Amazon is beginning its
Black Friday sale a day earlier than last year and will be offering a record
number of mobile offers. Recognizing the
increasing propensity of shoppers to peruse and purchase at any time they
please, the retailer will also increase the volume of deals throughout the
holiday season and not just on peak days.
Traditionally brick-and-mortar
stores, such as Sears, already rolled out mobile promotions at the beginning of
the month that award shoppers loyalty points on all purchases during the
holiday season.
That doesn’t
necessarily mean that Cyber Monday will go away anytime soon. Consumer events like this one still generate a
great deal of buzz and shopping frenzy that retailers can capitalize on - for an example, look no
further than China's recent record shopping event.
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