The Huffington Post has an article that list three tips that one should keep in mind while creating their digital marketing strategy.
1) Don't over analyze - While it is important for you to monitor your Analytics, don't waste time trying to infer nitty gritty information from your data. You would be better off spending time generating content that attracts people to your various channels.
2) Automate when possible - With tools like Hootsuite, there is not reason why you should be manually entering your posts in each of your social media networks. Save yourself some time and use social media tools to help you manage your networks.
3) Hire a third party - Finding another individual to manage your social media networks is a great way to save yourself some time. There are really knowledgable people in the digital marketing space that are freelancing their skills out. Find them on sites like oDesk and hire them. You'll save yourself a lot of time.
Read more here: http://m.huffpost.com/us/entry/4262014
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