Instagram has rolled out its first ads in the form of promoted posts viewable within members' feeds, but individual Instagram users are still not able to add links within photos or captions that they post, and are thereby unable to monetize their own posts. So why won't Instagram allow the consumer who is sharing content and thereby advocating for a particular brand or product to be compensated as the affiliate marketer?
Instagram's content rich platform is innately "shoppable", but the inability to reliably click through to purchase a product limits this potential. So why, as other social media platforms like Facebook and Pinterest aggressively look to monetize content, is Instagram shying away?
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