Saks Fifth Avenue just unveiled their Christmas window displays on 5th Avenue, as part of a NYC tradition that attracts millions.
This year, Saks created a window featuring the "Yeti" which is a creature that is rumored to live on the top of the Saks building. Yeti creates snow during the holiday season, according to local lore.
Visitors can interact with the Yeti window by entering their name in to a mobile site that was created by The Science Project. The site "Yeti-izes" the names that are entered. Users are then prompted to select a snowflake design to accompany their "Yeti-ized" name. Once this is done, users can flick (literally, flick the image of their name and snowflake from their phone, towards the Yeti window) and their name and chosen snowflake will appear in the background of the Yeti display.
This interactive experience draws the user in to the displays, and is an excellent example of an innovative marketing campaign that combines traditional and digital marketing. There is a high probability that I will be visiting it, myself!
See the video here:
http://vimeo.com/80353089
(part about the Yeti window is about half way through)
This year, Saks created a window featuring the "Yeti" which is a creature that is rumored to live on the top of the Saks building. Yeti creates snow during the holiday season, according to local lore.
Visitors can interact with the Yeti window by entering their name in to a mobile site that was created by The Science Project. The site "Yeti-izes" the names that are entered. Users are then prompted to select a snowflake design to accompany their "Yeti-ized" name. Once this is done, users can flick (literally, flick the image of their name and snowflake from their phone, towards the Yeti window) and their name and chosen snowflake will appear in the background of the Yeti display.
This interactive experience draws the user in to the displays, and is an excellent example of an innovative marketing campaign that combines traditional and digital marketing. There is a high probability that I will be visiting it, myself!
See the video here:
http://vimeo.com/80353089
(part about the Yeti window is about half way through)
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