The iOS and Android devices will double the number of device
activations during its first five years compared to the number of internet
users reached during its five years. This massively growing device installation
lead to 40 billion applications downloaded from the App Store and Android
Market. Consumers rapidly started shifting from the traditional website to the mobile
applications and last summer, smartphone users finally began spending more time
in their mobile applications than browsing the web. Among the applications
Facebook plays a big role in the shift. Facebook is the most used app on
Android among 14-44 year olds and Facebook Messenger became the top downloaded app.
The drop of time spent on traditional web was driven largely by a decrease in
time spent on Facebook from the traditional web.
Except for the time when I was working and had to use the
computer all the time, I usually use my phone more than my laptop. Especially after
Facebook became so easy to use via mobile application I obtained a bad habit of
robotically checking my Facebook. You can check your email, browse through
websites and chat with your friends through your phone. Some of the activities
are easier on phone than the computer because the mobile application keeps
upgrading and evolving. Maybe in the future, there might come a time when smartphones
and tablets will be replacing the desktops and laptops.
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