Check out Campaign India's article below on old-school lessons for digital marketers. Some of the highlights:
- Catalogue users based on RFM analysis to maximize customer value. Rank customers by recency, frequency, and monetary value of their purchases and give customers with the highest RFM scores special attention.
- Spend as much time researching as you do planning, writing and designing.
- Use headlines to cut through customer indifference.
http://www.campaignindia.in/Article/363750,learning-from-direct-old-school-lessons-for-digital-marketers.aspx
- Catalogue users based on RFM analysis to maximize customer value. Rank customers by recency, frequency, and monetary value of their purchases and give customers with the highest RFM scores special attention.
- Spend as much time researching as you do planning, writing and designing.
- Use headlines to cut through customer indifference.
http://www.campaignindia.in/Article/363750,learning-from-direct-old-school-lessons-for-digital-marketers.aspx
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