I wrote very briefly last week about the potential roll out of embedded
video advertisement on Facebook’s newsfeed. As the holidays creep up on us, the
number of videos being released by retailors to try to be the top viral video
of the season has begun. In the UK this competition was started by John Lewis two
years ago (http://www.youtube.com/watch?v=pSLOnR1s74o
– with over 5 million views and last years http://www.youtube.com/watch?v=0N8axp9nHNU
) and now has everyone in on the act. Here are a few of the contenders for 2013
to date:
Viral, heartwarming videos in time for the holiday season offer
companies a huge boost to their branding as well as revenues. Coke-Cola has
done a great job over the years http://www.youtube.com/watch?v=kr7h8crYAYQ
– we all know what they are advertising, we all know the brand and the rumour
around them trademarking an image of Father Christmas but it never does any
brand harm to associate with Christmas (as we call it in Europe, or the
Holidays as the Americans seem to more inclusively insist on calling it). Especially
as it seems the Christmas period starts earlier and earlier each year, the
first Christmas tree spotted in New York was mid October….
Advertising on Facebook through such videos could be a huge boom for
both the retailors themselves and for advertising dollars for Facebook. With 1% of the 1.2billion Facebook users
being guinea pigs of the video advertisement role out on Facebook has begun. Instagram
is said to be rolling out video advertisements in the coming weeks. The
questions is, how will these sort of heart-warming seasonal videos work in
conjunction with these social media sites.
No comments:
Post a Comment