How Important Is Digital Marketing?

Forbes posted an interesting article this week on Digital Marketing. The statistics which prompted the article is this: "Sixty-six percent of all marketers think companies won’t succeed unless they have a digital marketing approach." As the article further points out, only 11% of marketers think that Digital Marketing is the most important area to focus on, with Social Media Marketing, Personalization/ Targeting, and Creativity and Innovation in Marketing Programs all taking the lead. So how important is having a strong digital marketing approach? What are your thoughts? Read more here:


http://www.forbes.com/sites/steveolenski/2013/10/29/behold-the-great-digital-marketing-contradiction-and-conundrum/