Good news for users, bad news for advertisers: Facebook's auto-play video ads will not be available for any end of the year campaigns. According to AllThingsD, the main reason for the decision has to do with Facebook's fear of its users' reaction. Such ad format can be seen as quite intrusive - given that the person has no say as to whether he/she wants to watch it at all (even though the sound would be kept off until someone chose to turn it on).
As a result, it seems like Facebook wants to try this kind of ad out for a little bit longer before going ahead with advertisers - so as to get enough feedback from its users. Initially scheduled to launch in the middle of the year, the auto-play video ads have suffered several delays as Facebook is afraid of annoying its users.
Meanwhile, advertisers are counting the days until they can finally use this. Most of them could potentially use their same TV ad to show on Facebook, reaching a huge audience and paying sometimes a lot less. At the same time, according to Morgan Stanley, Facebook could rake as much as USD1 Billion from video ads this year alone...
Stay tuned!
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