The article provides insight into industries who are reaping the benefits of digital marketing. Many of the tactics we have learned about are mentioned as part of a companies marketing plan or its own separate digital plan. The article quotes a study which states that 82 percent of companies have incorporated digital marketing into their marketing strategy going forward. We learned in class how ROI was a measure used to gauge the effectiveness of a digital marketing campaign.
Law was ranked in the list quick was surprising, since most of their marketing is traditional print or television. However, law practices are proving to reap the benefits of blogging. The same can be said about healthcare. Less surprising are the auto industry, food industry and entertainment industry which have used display ads, email marketing, and social media effectively.
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