Major US brands now
pulling ads from YouTube & Google over extremist content
This article surprised me. It had never occurred to me that
there could be negative unintended consequences of advertising on YouTube. Since
you are not allowed to individually pick which videos your ads appear on there
is a chance that your ad could slip through a filter and be attached to an
extremist video. In the cases of the article the companies are unhappy since
they are not intending to be linked or associated with those particular videos.
From all studies I have read YouTube advertising is very effective
and if anyone clicks on an add or doesn’t skip it immediately then it is
clearly a good lead for your product. This makes me believe that these companies
are doing this to make a statement, send a message to google and use it is as a
scare tactic. I can’t imagine they would really be ok with no longer
advertising on YouTube. Hopefully their message is loud and clear and YouTube
will fix the issues and advertisers can be placed beside the content they want
to be near.
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