Dovetales

Engagement - can you continue to trust your friends when so many of them are bring paid by advertisers - to influence you?

Dovetail is an influencer marketing program. Brands are spending an estimated $255 million a month on influencers.

The goal is that this structure will enable smaller brands to be able to access future customers across channels.

https://techcrunch.com/2017/02/21/dovetale-wants-to-let-brands-of-any-size-use-influencer-marketing/