Saturday, March 11, 2017

Spam and Email Marketing

While spam is an annoyance for most people, it is a real problem for marketers who use email as a marketing tool. A recent report showed that the industries that do better on metrics such as read and reply rates, also do better with spam. According to MailChimp, the open rate for most industries is between 20-25% and the click rate for most industries is between 2-3%. Some industries do better than others. Understandably the open rates for gambling and e-commerce are lowest. 

The first suggestion on MailChimp to improve the chances of an email bypassing spam filter and being opened is a clear subject line. Data shows that the subject line with company’s name in it have a much better chance of being opened. The best way to bypass spam is to convince the users to add the sender email address to contact or their whitelist.


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