This
article talks about the power of Facebook and why it is and should continue to
be the primary social media advertising tool. It focused on both the widespread
use and growth of Facebook and the new tools available on Facebook that make it
easier and more effective to advertise via digital/social media. Facebook is
now a great tool for video and video has become a more widespread and popular
medium to share content. Additionally, Facebook live provides a new way to
reach audiences.
Other
interesting tools on Facebook include Brand Awareness ad objective uses a combination of real-time
proxy metrics with both the reach and attention users give to a campaign to
provide brands with maximum exposure. There are plenty others and other ways
Facebook integrates with other medium.
Given its widespread
penetration and usage, Facebook is certainly here to stay and will continue to
be a critical component of any digital campaign. However, listening to many
users complain about the content now being provided on Facebook and how it is
not always what users want, makes me wonder if it will begin to lose its appeal
and whether something else replaces. Instagram, albeit now owned by Facebook,
seems to be more popular or growing in popularity faster. I would expect similar
types of program to eventually take over some share from Facebook as Facebook
begins to look and act more commercial.
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