Sunday, March 05, 2017

Data Security

To best target digital marketing dollars, all brands and agencies utilize data to help them identify the best ROI opportunity.  This data comes from people's activity in the digital world across many mediums, many of which require logins like gmail, Facebook, Twitter, etc.  Just as legitimate marketers are trying to utilize this data, bad actors are trying to steal it to hack people's emails, bank accounts, and other valuable databases.  More than ever, the importance of data security is front and center because of the multiple Yahoo data breaches that have cost the company billions of dollar.  Last week alone, Verizon lowered their bid to purchase Yahoo by hundreds of millions.

Going forward, I expect that the proper use of data, compliance around the right access to the data and the security of this information will only get more important as hackers become more talented.

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