A bold prediction of facebooks dominance by the author of this article as the title states. We are currently looking at the social media channel in digital and this article does a nice job of outlining advantages that FB has. Besides the usual suspects of brand awareness and visibility, i agreed with the targeting audience point. Who else knows so many intimate details about our lives that FB. From live data on where we travel, who we date, what we eat to typical static data of age, sex location (a/s/l?), education ,and work. Many digital ad firms have made a living trying to deliver targeting advertising in the past but FB can really deliver with their data collection. Another prominent feature is FB live which is legit signing people to use it. NFL wide receiver Antonio Brown was basically hired to use FB live and share with all his fans and followers. FB is attracting talent to its new products and it already has a steady stream of eyeballs to consume it.
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