Snapchat's IPO has been all over the news recently. While NFL ratings were down last year, Snapchat has surprisingly helped them boost their offseason content to nearly 42 million fans. The NFL has always looked to events such as the NFL Draft and Free Agency as opportunities to keep fans engaged, but nobody expected this bump in fan exposure.
The NFL is at a crossroads with life long fans, and potential new fans, being up in arms over the concussion safety issue. Regardless of what side of the argument you might be on, this is a great example of how digital marketing, via mobile phones, is helping the NFL remain relevant during a very hard time. I think the NFL will continue to use this platform, and other large organizations will continue to do so as well, in efforts to increase fan exposure.
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