Since the inauguration of the 45th
president, there is a new situation that PR professionals need to be prepared
for: “Attacked by the President”. President Trump has been using his twitter
account to criticize General Motors for manufacturing cars in Mexico, bashing
Nordstrom for dropping his daughter’s brand, and condemning that New York Times
is failing. In addition, the policy changes that he makes in areas such as
immigration, healthcare, and relationships that he’s been straining with countries
such as China had put CEOs and executives in difficult positions. Now that we
see the correlation between tweet from the president and slump in stock price,
executives are being trained to not engage in political comments and to react
to sensitive political changes.
PR professionals and executives are
seeing this as a highly-politicized environment. However, by disengaging executives
from participating in any political conversation the president is separating
private companies from the larger society they exist in. In addition, the unpredictability
of the president’s agenda will create low market stability and can impact the
economy as a whole.
https://www.wsj.com/articles/attack-by-president-is-big-business-for-pr-agencies-1488798000
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