Thursday, March 23, 2017

New crisis situation for PR professionals: Attacked by the President

Since the inauguration of the 45th president, there is a new situation that PR professionals need to be prepared for: “Attacked by the President”. President Trump has been using his twitter account to criticize General Motors for manufacturing cars in Mexico, bashing Nordstrom for dropping his daughter’s brand, and condemning that New York Times is failing. In addition, the policy changes that he makes in areas such as immigration, healthcare, and relationships that he’s been straining with countries such as China had put CEOs and executives in difficult positions. Now that we see the correlation between tweet from the president and slump in stock price, executives are being trained to not engage in political comments and to react to sensitive political changes.

PR professionals and executives are seeing this as a highly-politicized environment. However, by disengaging executives from participating in any political conversation the president is separating private companies from the larger society they exist in. In addition, the unpredictability of the president’s agenda will create low market stability and can impact the economy as a whole.

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