Looks
like Adobe is making another push in digital marketing and targeting
non-marketers. Not only does this make sense to do so and generate business
from a broader customer base, it also shows the growing use of digital
marketing and increasing need for tools and resources. The article makes the
point that the percentage of executives at a company in the need of tools to
create content and communicate with people in the right channels has grown from
30% to 90%. Today, digital penetrates almost all areas of a business and no
longer is it an interesting channel for marketers to look at it. Everyone needs
to be versed in it to do business. I think it really highlights not only the
variety of tools and resources out there and being created but also the real
importance of people across business verticals developing a skillset in
it.
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