Thursday, March 23, 2017

Adobe Overhauls Digital Marketing Services With an Eye on Non-Marketers

Looks like Adobe is making another push in digital marketing and targeting non-marketers. Not only does this make sense to do so and generate business from a broader customer base, it also shows the growing use of digital marketing and increasing need for tools and resources. The article makes the point that the percentage of executives at a company in the need of tools to create content and communicate with people in the right channels has grown from 30% to 90%. Today, digital penetrates almost all areas of a business and no longer is it an interesting channel for marketers to look at it. Everyone needs to be versed in it to do business. I think it really highlights not only the variety of tools and resources out there and being created but also the real importance of people across business verticals developing a skillset in it. 

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