While the article itself does not mention how this will affect Google's digital marketing ability, I think the insight here is how Google's small adjustments to access to information will increase Google's ability to retain customer focus and identify more information about users.
Everything Google is consolidating within it's mobile web access is currently available, the difference is the platform and ease through which 'googlers' can access this information. This change not only encourages users to use Google but to stay on this platform for additional searches and information. As a result, this increases the ability of Google to capture user data and leverage that information with advertisers.
https://techcrunch.com/2017/03/21/google-redesigns-its-mobile-app-and-website-with-tappable-search-shortcuts/
No comments:
Post a Comment