Twitter has made a shift in an effort to boost advertising revenue. The platform will now allow advertisers to purchase a set amount of video ads with a guarantee that they will be viewed by a target group of customers. These guaranteed campaigns will be priced in the "low six figures" according to the article-
http://adage.com/article/digital/twitter-hears-advertisers-buy-tv/308204/
Twitter also allows advertisers to specify exactly what content their ads are viewed alongside- an option that Facebook does not offer.
Another apparent response to Facebook practices, Twitter will be focusing on its ad data reporting, providing increased transparency to clients. This move is assumed to be an attempt to assuage concerns generated by recent Facebook ad reporting errors.
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