Friday, March 10, 2017

The Do's and Don'ts of Reaching Millennials Through Social Media

The Do's and Don'ts of Reaching Millennials  Through Social Media

One of the key takeaways from this article is that social media provides the opportunity to get millennials more engaged with the brand through mediums other than text. Rather than just reading about it, they are able to experience the brand’s story, especially by using video advertising. It is easier to embed video content within other social media posts that makes it seem less like an intrusive ad, the way that display ads or emails do.

That being said, the article also points out that even social media allows a brand to have immense reach at a low cost, brands should still use paid ads in order to reach potential customers that are not already at the awareness/interest stage and following the brand. Social media is flexible in that marketers can choose how much they want to spend on marketing, but the important piece is that at least some of the strategy should be paid.

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