SEO Tips for Social Media Platforms

Found this article talking about tips for how to optimize your business page on Facebook, Pinterest, Etsy, Yelp, and Google My Business.

1) Facebook:

Page likes don't affect Google search rankings? But it definitely builds trust.

2) Pinterest:

3) Etsy:

Honestly, I don't know this social media platform at all...gonna do some research about it.

4) Yelp: 

Reviews, reviews, reviews. The most important thing to say three times...

5) Google My Business

Do remember to claim your business!

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I wonder why the author,  Sophia Bernazzani, doesn't mention Twitter. Anyway, I did some research and here are a few tips:

6) Twitter:

a. Hashtags play the role of keywords for Twitter, so remember to turn your essential keywords into hashtags. It’s optimal to use up to 3 hashtags for a single tweet.

b. Optimize your Twitter profile:

c. Ensure Verification badge:

d. Twitter’s bio is indexed regularly so have a perfect introduction about yourself.

Neil Patel mentioned some key ingredients of a perfect Twitter bio in a post on the Buffer blog. They are:  

Accurate – your bio should include your short professional description.
Exciting – write something creative. Try using wording that is not boring.
Targeted – incorporate information about your niche.
Flattering- include one accomplishment.
Humanizing- throw in your hobby.
Intriguing- add one interesting fact or feature about yourself.
Connected to your business’s website or another social profile.

7) The last takeaway--Don't forget Bing!

Bing said:

"We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results."

Include Bing in your SEO strategies!