Friday, March 24, 2017

Buy some influencers

Adobe has launched a new product called Fleek, where marketers can essentially buy influencers to market products via social media. Much like our class exercise in dialing in demographic information for targeting on Favebook, Adobe says similar features are available to find the right influencer for your brand.

With Fleek, after a marketer creates their campaign, they can browse a “talent marketplace” of different creators, which includes their reach across different demographic groups and on various video platforms like YouTube and Facebook. They can then reach out to those creators and get contracts signed directly through Fleek. The product will also predict the reach of a campaign based on the creators recruited, and then, of course, report on actual results.

The service is complete with features marketers want, such as performance data. This is one more feature they are selling within a complete portfolio of programs and services for digital marketers in their Marketing Cloud.

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