Thursday, March 23, 2017

YouTube hate speech scares off AT&T, Verizon, and Johnson & Johnson

AT&T, Verizon, and Johnson & Johnson have all recently paused their YouTube advertising campaigns.  The companies cite their ad's proximity to hate speech and terrorist propaganda as reason for the move.  A Verizon spokesperson stated that their YouTube ad campaign was halted after receiving notification that an ad appeared on a non-sanctioned site.  AT&T's pause was prompted by reports by a London based newspaper that their ads were running alongside anti-semitic videos.

YouTube/ Google has stated that they will work to give customers final control over where ads are placed.  They are under serious pressure to adopt as the boycott list has now grown by three very large advertisers.  Other notable hold-outs from YouTube advertising are the British Broadcasting Corp., Toyota, and Volkswagen.

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