The success of digital marketing firms comes as no surprise. The M&A world has caught on, and now larger companies in various industries are looking to acquire digital marketing assets. Big data analytics and digital marketing regarding a company's ability to successfully target and reach their audience is golden. When you consider the importance of creating captive customers, this chess move by many large companies makes sense.
Why would you continue to pay large annual fees and commit to long contracts when you can add and perfect this service in-house? Long-term costs should significantly decrease once you hire the right talent. This is another great example of how digital marketing has evolved and changed the way we not only view business, but how we operate and seek to gain profits and create shareholder value.
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