A blog for students of Professor Kagan's Digital Marketing Strategy course to comment and highlight class topics. From the various channels for marketing on the internet, to SaaS and e-commerce business models, anything related to the class is fair game.
Friday, March 10, 2017
Facebook Digital Marketing
https://www.entrepreneur.com/article/286441
Entrepreneur.com states that Facebook has an edge on digital marketing for 8 reasons. One main competitive differentiation is that Facebook is able to target ads specifically to a user, but now with the Live Feature, brands are able to promote their culture through live events direct to those who care about them the most.
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