Social Media - Damn Millennials Needed

To maintain your brand on social media platforms, you need staff to attend to your platforms 24 hours a day, 7 days a week, 365 days a year.


And who should you hire for this job?


People that are already on social media already 24 hours a day, 7 days a week, 365 days a year. Millennials.


And how to you manage this staff that needs to work and post on non-standard work hours?


You can't micromanage and you must accept more flexible work schedules. The best time to post on Instagram on average is weekdays between 7 - 9 p.m. They can be scheduled though, so complete disrespect for the standard work schedule cannot be accepted.


What Else?


This Adweek article further emphasizes managing social media platforms successfully requires dedicated staff, not marketing staff cross-covering. And when recruiting, looking for candidates with household names on their resume isn't the secret, recruiters should instead look for tangible examples of execution of social media content.