Below is a list of the books reviewed and, regardless of topic, all relate to the issues surrounding digital marketing today.
- Smarter Than You Think by Clive Thompson
"Has the Internet age made us lazy, or has it produced, as Clive Thompson says, a 'radical new style of human intelligence'?"
- Status Update: Celebrity, Publicity, and Branding in the Social Media Age By Alice E. Marwick
"A study of Silicon Valley Web enthusiasts concludes that social media produce self-promoting, competitive corporate citizens."
- Focus by Daniel Goleman
"Daniel Goleman explores the link between mental focus and success."
- The Internet Police: How Crime Went Online — and the Cops Followed by Nate Anderson
"Hackers and cybercrooks aren’t the only ones lurking on the Internet. The police are there, too."
- Dogfight by Fred Vogelstein
"A journalist goes behind the bitter rivalry between Apple and Google, and how it’s reshaping the way we think about technology." - The Everything Store: Jeff Bezos and the Age of Amazon By Brad Stone
"The story of Jeff Bezos and the $140 billion company he founded."
- Hatching Twitter by Nick Bilton
"Nick Bilton profiles the founders of Twitter and details their fight for control of the company." - Writing on the Wall by Tom Standage
"Twitter and Facebook are just the latest incarnations of a tradition that dates back 2,000 years, Tom Standage says."
- The App Generation by Howard Gardner & Katie Davis
"Teenage life in a wired age." - Social: Why Our Brains Are Wired to Connect by Matthew D. Lieberman
"A psychologist examines our basic need to connect with others"
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