Recent research reports predict consumers will receive more emails and text messages in 2021 than ever before, as brands try to develop more personal relationships with their customers during the covid-19 pandemic. The report predicts marketing message volume will increase by 40% in 2021. If consumers are not coming into stores, brands need to remain top of mind and relevant. In addition to an unpredictable economy, marketers face another obstacle: a changing data privacy landscape. The report predicts brands will spend more on loyalty and retention, versus identifying new customers.
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